Wednesday, April 1, 2009

Fabric SigNature DNA- Unique Technology to Fight Fraudsters


There is a good news and a bad news, in fact a news that is good for the fashion and fabric industry and bad for the fraudsters. A revolutionary new DNA-based technology- unique label incorporating Signature DNA taggant- has been developed to put a stop to fakes and track down counterfeiters.

Counterfeit textile and clothing have become a trouble with billions of dollars worth of seizures and losses incurred all around the world. In such a situation, the textile suppliers, manufacturers, retailers and brand owners have the added burden of testing end products for determining their authenticity so that the end-user can be assured of getting genuine products.

Although many technological measures are used for this purpose such as holograms and other hard-to-copy trademarks, heat transfer labels, invisible inks, unique threads and merchandise-tracking technology, they all become useless if the companies are not able to control their labeling supply and conduct regular audits. It is, in fact, very difficult to make out the difference between genuine and fake products just by seeing them because counterfeiters also use technology and digitally reproduce identical labels within a few hours of the launch of an item.

Keeping all these factors in view, SigNature DNA has been developed to fight the fraudsters. This new DNA-based technology applies a unique SigNature DNA marker to inks and yarns in a label or piece of fabric. A mark is individual to a brand, just like DNA. This makes it the only label in the world that can't be copied, re-engineered or counterfeited. Forensic testing can be done to determine whether a garment or label is authentic by the presence of the brand’s SigNature DNA. As it is recognized by law as positive-proof of authenticity, evidence is admissible in a court of law which is quiet an effective way to check the fraudsters. This is a great achievement that'll benefit the textile and related industries as brand identity is of great value to them.
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